Once you’ve selected your niche, it’s time to generate a reputation for the site.
I no more use exact match domains. When they may get a temporary benefit in the search engines rankings when they’re new, they may also be penalized by
Google if your internet site is thin on content. While it is not our goal – what can happen should you began the website, discontinued to behave else for some time and left the website without a penny of substance? You may have a website which was penalized before you decide to could return to add great content.
Besides, exact match domains look spammy. Amazon . com didn’t call themselves “Big Online Shop Where One Can Buy Everything Us dot Com”. They decided on a name which was short, memorable, and is used for almost anything.
You need to follow. Try to generate a appealing website name which includes a word or more of the primary keyword without having to be a precise match. It will likely be simpler for the people to remember should they would like to return to your website or share the hyperlink with other people and it’ll also allow it to be simpler that you should expand your website into related niches later on.
Here are examples of exact match domain names (the kinds we want to AVOID):
Here are examples of catchier domain names (as in easily memorable and something you could build your own brand around) for the same niche:
How about .internet, .org, or other extensions currently available?
There’s really no benefit in selecting one within the other but I have faith that a
.com domain looks more professional so that as when the owner is much more seriously interested in their business.
You are able to rank any domain for just about any keyword as lengthy as you’ve good on-page Search engine optimization for your keyword and enough content about this keyword so the selection of domain won’t negatively impact what you can do to position.
Should you took it having a domain like “tigersalley.com” since you think it may sound awesome for any tool site and picture the next emblem having a tiger holding a wrench, do it now. Think much more about what website name would seem sincere and professional to your website visitors, what website name would seem less just like a thin affiliate site and much more just like a site built with a real person legitimate people, and consider the type of name that you’d be proud to inform people you owned.
You will find options to having your own website name. You could utilize a totally free website service like Blogger or Weebly. There are several limitations to presenting a totally free service. You have to stick to the site’s tos, they might shut your website lower anytime, and could have outbound links in your site that you can’t control.
I favor to make use of my very own domains and hosting account and encourage you to definitely perform the same when you are able afford to do this. It’s fine to obtain began with free websites or possibly practice the process on the free site before you begin incurring expenses but you’ll have much more control having a domain you have and also the site will appear more professional with your personal domain.
Research a Domain Before You Buy
There are a couple of things it’s important to check before registering a domain name (I’ll cover how to do these things in the Assignment steps):
- Make sure there’s no trademark for the name – if there’s an existing trademark and you register a domain for a trademarked phrase you could lose the domain
- Check whois information to find out if the domain has ever been registered before. If a domain has been used before you might get saddled with someone else’s bad backlinks.
- If the .com isn’t available and you’re considering a .net always look up the .com version of the domain name to see if it’s a developed site. If it is then you may look like a copycat of that other site and will struggle with branding in order to look different or struggle to outrank the other site for the name of your site.
- You also want to look up the domain as a phrase – for example, if the domain choice is tigersalley.com then you’d look up “tigers alley” in Google (without quotes) to see if there’s anything that comes up that might cause you issues with that domain name. If there’s a product that goes by that name or a site that has a different domain but uses that phrase in their branding then you might be better off with a different domain choice.
First, come up with at least 10 domain name ideas so you have choices. If you’re not very creative, ask family and friends for ideas and/or try one of these three sites to help you come up with ideas:
Next, discover which of the website name ideas are really available. You may either seek advice from your domain registrar provider to find out if the name can be obtained or types into Google to find out if you receive a message saying the domain has already been taken. If your domain is registered but showing for purchase, skip it. There isn’t any need to pay greater than $15 for any domain with this project. Mix off all of your domain ideas that aren’t easily available.
Finally, look for trademark and history problems that might indicate an issue with all of your domain ideas:
- Do a trademark search to make sure there’s no LIVE trademark for the phrase you want to use as your domain:
- Click the small “here” link that’s just under the navigation menu in the line that says “NOTE: If you do not need to read information about searching, go directly to the search system here.”
- Click the Basic Word Mark Search option
- In the Search Term box enter your domain name as a phrase – include spaces between words – and click the Submit Query button
- If you see a message saying there are no trademarks, then you should be okay to use that domain name (but I’m not an attorney and offer no guarantees that what you’ve chosen is a clean domain name – you’re responsible for your own due diligence). If you see a list of possible trademarks, look for any that are LIVE and are an exact match for the phrase you’re researching. If there is a Live trademark for your phrase, cross it off of your list of possible options.
- Check whois tools and make sure the domain has no history:
- Go to:
- http://whois.domaintools.com/Enter your domain idea into the search box (ie, tigersalley.com)
- Scroll down the results page and see if there’s any history showing the domain was registered before. If so, you might want to skip using that domain since you won’t know if the previous owner ditched the domain after getting a Google penalty or building bad backlinks to the domain. The safest option is to start with a clean domain.
- If you’re looking at a .net domain because the .com wasn’t available, look up the .com version of the domain. If the .com version has content on it then skip that domain choice. If the domain is simply parked or up for auction then you’re okay to leave the .net on your list.
- Go to Google and look up each domain idea as a phrase to see if there’s any product by that name or some other sort of popular reference to that name that could cause some confusion with your branding efforts
- Choose the domain that you like best, that has no domain whois history, has no live trademark, doesn’t reference a product name, and doesn’t have a competing .com if you’re looking at a .net